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Investigating headways and Modern Techniques in Herbal and Alternative Medicine
- Herbal 2017


The 3rd International Conference and Expo on Herbal & Alternative Medicine (Herbal Medicine 2017) hosted by Allied Academies took place during September 01-02, 2017 at London, UK. Active participation and generous response were received from the Organizing Committee Members, Editorial Board Members of Allied Academies Journals as well as from eminent scientists, talented researchers and young student community. Researchers and students who attended from different parts of the world has made the conference one of the most successful and productive events in 2017 from Allied Academies. The conference was marked with the presence of renowned scientists, talented young researchers, students and business delegates driving the two days event into the path of success with thought provoking keynote and plenary presentations highlighting the theme, “Investigating headways and Modern Techniques in Herbal and Alternative Medicine.”

The conference proceedings were carried out through various Scientific-sessions and plenary lectures, of which the following topics were highlighted as Keynote-presentations:

Drug development from natural resources: an insectivorous plant, Drosera burmannii, is a source of better medicine to combat breast cancer by altering tumor-microenvironment.” by Nripendranath Mandal, Bose Institute, India

Potent and multi-faceted immune-modifying activities of specific phytochemicals from medicinal herbs.” by Ning-Sun Yang, Agricultural Biotechnology Research Centre - Academia Sinica, Taiwan

New treatment about sacral torsion: Joint Energy Technique (JET).” by Seonghyung Cho, Korea Pain Diagnosis Society, South Korea

Nutraceuticals: Nongynecologic Cancer Chemoradiation Sensitizers, Chemopreventives, and Adverse Effect Resolvers” by Oroma Nwanodi, Locum Tenens, USA

Chinese herbal medicine innovation through chemoinformatics” by Jun Xu, Sun Yat-Sen University, China

ALCAT® test and dysbiosis: a new insight” by Pierluigi Pompei, University of Camerino, Italy

Alternate, Complementary, and Preventive Oncologic Nutraceuticals” by Oroma Nwanodi, Locum Tenens, USA

Anticancer effects of Strobilanthes crispus in experimental breast cancer” by Nik Soriani Yaacob, Universiti Sains Malaysia, Malaysia

Biomechanical approach related to meridians and myofascias: Biomechanical acupuncture” by Eun-Tae Jo, Korea Pain Diagnosis Society, Korea

Allied Academies  has taken the privilege of felicitating Herbal Medicine 2017 Conference Organizing Committee, Editorial Board Members and Keynote Speakers who supported for the success of this event. Allied Academies, on behalf of the conference sponsor appreciates all the participants who put their efforts for this event and sincerely wishes them success in future endeavors.

We sincerely thank our moderator Prof Nik Soriani Yaacob, Universiti Sains Malaysia, Malaysia and Dr Seo Jin Woo, Korea Pain Diagnosis Society, South Korea for their continuous and exuberant support during the event. We would also like to thank all the session chairs and co-chairs for helping us in smooth functioning of the sessions.

The esteemed guests, Keynote speakers, well-known researchers and delegates shared their innovative research and vast experience through their fabulous presentations at the podium of grand Herbal Medicine 2017 Conference.
We are also obliged to various delegate experts, company representatives and other eminent personalities who supported the conference by facilitating active discussion forums. We sincerely thank the Organizing Committee Members for their gracious presence, support and assistance towards the success of Herbal Medicine 2017. With the unique feedback from the conference, Allied Academies would like to announce the commencement of the “4th International Conference and Expo on Herbal & Alternative Medicine” during July 23-25, 2018 at Rome, Italy.
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Allied Academies was founded by Jim and JoAnn Carland and the headquarters is located in North Carolina in United States of America. Allied Academic Publication is an amalgamation of several esteemed academic and scientific associations known for promoting scientific temperament. Established in the year 1997, Andrew John Publishing Group is a specialized Medical publisher that operates in collaboration with the association and societies.  

Herbal Medicine 2017 will focus on the most recent databases, curation and research done in every last region of the body, psyche, soul, and feelings and its treatment which will profit for ideal wellbeing and health. Through this Alternative Medicine meeting it will offer an extraordinary open door for members, agents ecumenically to meet, arrange, and see nascent logical connections for well suited adjust in life?


Benefits of Attending CME Conferences:

Earning Continuing Medical Education credits is a requirement in many states for women’s health professionals to be board-certified and maintain their license. Those who must earn CME credits can do so online or at live conferences.

1. They encourage discussions
Live conferences provide doctors with the opportunity to engage in discussions with presenters about educational material, which can help them understand it better.

2. They provide networking opportunities
Networking can help doctors expand their knowledge and improve their practice by connecting with others and sharing information on their experiences dealing with patients.

3. They introduce new ideas and approaches

Being at a conference takes doctors out of their usual surroundings, which can inspire new ideas. They can also find out about the newest recommendations and approaches in healthcare from experts at conferences.

Welcome Message

Allied Academies Cordially Welcome all the participants to attend the 3rdInternational Conference and Expo on Herbal & Alternative Medicine held during September 1-2, 2017 at London, UK.


We invite all of the botanists, alternative and complementary medicine professionals, analysts in the field of Phytomedicine, Pharmacognosy, Ayurveda, Naturopathy, individuals who have confidence in common solutions for investigate their exploration, contextual investigations and specialists of characteristic pharmaceutical at Herbal 2017.


This international meet suspects many representatives including worldwide keynote addresses and oral introductions by eminent speakers and blurb introductions by understudies, Herbal Exhibitions and delegates all around the globe which will make a stage for worldwide advancement of sheltered and successful common treatments. It gives universal systems administration and chances to joint efforts with overall organizations and businesses.


This global event will be an excellent opportunity for the Herbalists and alternative practitioners to encourage the profound administration of herbs as medicament and explore the best case reports where ultimate results to justify curing and healing by various herbals to various ailments has been noted with evidence and proving herbals to be the righteous option for treating chronic ailments.





Market Analysis

Conventional drug alludes to wellbeing hones, methodologies, intellect and ideas fusing plant, creature and mineral predicated solutions, profound treatments, manual systems and activities, connected independently or in cumulation to treat, analyze and hinder ailments or look after salubrity. 

Nations in Africa, Asia and Latin America utilize conventional drug (TM) to benefit meet some of their essential medicinal services needs. In Africa, up to 80% of the populace utilizes conventional medication for essential social insurance. In industrialized nations, adjustments of customary prescription are named "Corresponding" or "Option" (CAM). 


Increasing use and notoriety:

TM has kept up its prominence in all districts of the creating scene and its utilization is quickly spreading in industrialized nations. 

•In China, customary natural arrangements represent 30%-half of the aggregate therapeutic utilization. 

•In Ghana, Mali, Nigeria and Zambia, the main line of treatment for 60% of kids with high pyrexia coming about because of intestinal sickness is the usage of natural solutions at home. 

•WHO gauges that in a few African nations conventional birth specialists profit in the larger part of births? 

•In Europe, North America and other industrialized areas, more than half of the populace have used integral or option pharmaceutical at any rate once. 

•In San Francisco, London and South Africa, 75% of individuals living with HIV/AVAILS utilize TM/CAM. 

•70% of the populace in Canada have used corresponding medication at any rate once. 

•In Germany, 90% of the populace have used a characteristic cure sooner or later in their life. Somewhere around 1995 and 2000, the quantity of medicos who had experienced unique preparing in regular cure solution had for all intents and purposes multiplied to 10 800. 

•In the Coalesced States, 158 million of the grown-up populace utilize correlative prescriptions and as indicated by the USA Commission for Alternative and Complementary medications, US $17 billion was spent on conventional cures in 2000. 

•In the Cumulated Kingdom, yearly use on option medication is US$ 230 million. 

•The ecumenical market for home grown medications as of now stands at over US $ 60 billion yearly and is becoming consistently. 


Market value of Alternative healthcare:


In Europe:


There is a strong market for herbal medicinal products in Europe. Germany and France are the area's market pioneers. In 2015, German buyers burned through €1.15 billion on self-pharmaceutical herbal medicinal products. In 2008, France held a share of 24% of the European market for herbal medicinal restorative items. The aggregate market size of France has fallen from that point forward, however the nation is as yet the number-two market in Europe.

Interest for natural restorative items is developing in East European markets, for example, Bulgaria, the Czech Republic and Romania. Outside of the European Union, Russia is the primary showcase.


In Asia and Middle East:


The worldwide market for home grown medications at present stands at over US $ 60 billion every year and is developing consistently.

In China, traditional herbal preparations represent 30%-half of the aggregate therapeutic utilization.

In the US and Europe, natural solutions speak to a noteworthy share of the pharmaceutical market and are incorporated into the general restorative practice. Nonetheless, the market is exceedingly controlled and to a great degree hard to enter, as organizations need to finish through thorough tests before large scale manufacturing. In nations, for example, France, Germany, UK and India, herbal supplements alongside pharmaceuticals, are sold in drugstores.

There is additionally an expanded interest for herbal and botanical products in multi recipe and combo stuffed configuration, and additionally for chewable cases and tablets.


In America:

The global alternative & complementary medicine market was esteemed at USD 40.32 billion in 2015. Inferable from the expanding support by the masses, expanded use of conventional remedial strategies has an extension for impressive development in the coming decade. It was evaluated that over 60% of the worldwide populace utilizes a few or the other type of conventional pharmaceutical starting at 2015.

Needs to promote the usage of conventional prescriptions:

More than 33% of the populace in creating nations need access to key drugs. The arrangement of sheltered and effective TM/CAM treatments could turn into a basic actualize to augmentation access to medicinal services. 

While China, the Democratic People's Republic of Korea, the Republic of Korea and Vietnam have plenarily incorporated conventional solution into their medicinal services frameworks, numerous nations are yet to collect and coordinate institutionalized proof on this sort of social insurance. 

The hindered logical proof about TM/CAM's security and viability and different contemplations make it considerable for administrations to: 

•Formulate national strategy and direction for the harmonious use of TM/CAM and its combination into national social insurance frameworks in accordance with the arrangements of the WHO systems on Traditional Medicines; 

•Establish administrative components to control the wellbeing and nature of items and of TM/CAM hone; 

•Create cautiousness about sheltered and useful TM/CAM treatments among general society and customers; 

•Cultivate and monitor therapeutic plants to find out their feasible utilize.


Key Market Segments:


Alternative medicine statistics show that the global herbal supplement and remedy industry is forecast to exceed $105 billion by 2017, according to research from Global Industry Analysts. Market growth is driven by the world’s aging population, increased general awareness surrounding health issues and a lower rate of side effects compared with conventional medicines. Over the past ten-year period, the market has recorded strong growth, relatively unaffected by the economic recession. Other elements that have had a positive impact on the market include a trend toward using herbs to prevent and treat illness, greater acceptance of functional foods, the FDA’s Current Good Manufacturing Practices publication concerning dietary supplements and supplier innovation.

Female consumers represent the largest group, with middle-aged women in particular becoming increasingly aware of health issues and the role of diet in health and well being. Consumers are also becoming increasingly concerned with prevention, taking greater initiative in ensuring their own health. Conditions received particular attention from herbal supplement manufacturers within the alternative medicine industry include hot flashes, insomnia and menopause. Leading companies operating in the global herbal supplements remedies & market include Natrol, Arkopharma,Pharmaton Natural Health Products, Nature’s Herbs, Bio-Botanica, Indfrag, Imperial Ginseng Products, Emerson Ecologics, Ricola, Nature’s Answer and Blackmores.


Complementary & Alternative Medicine Market, by intervention, 2013 - 2025 (USD Billion)

Major Associations and Societies of Herbal Medicine in London, UK

·         European Herbal & Traditional Medicine Practitioners Association

·         National Institute of Medical Herbalists

·         British Association of Veterinary Herbalists

·         Association of Traditional Chinese Medicine and Acupuncture

·         Register of Chinese Herbal Medicine

·         Complementary and Natural Healthcare Council 

·         The British Complementary Medicine Association

·         The Alexander Technique

·         The British Acupuncture Council

·         The International College of Oriental Medicine

·         General Chiropractic Council

·         The British Chiropractic Association

·         The Chiropractic Patients Association

·         National Institute of Medical Herbalists

·         British Homeopathic Association

·         The Society of Homeopaths

·         Homeopathic Medical Association

·         UK Confederation of Hypnotherapy Organization


Why Europe?

Europe is the source of most revenue generation in the market owing to the extensive use of botanicals in the regions. Botanicals such as dietary supplements witness considerable demand in countries like Germany and France.

On the other hand, Asia Pacific is set to grow at steady pace over the forecast years due to growth of medical tourism, expensive nature of conventional medicine and the fact that the region serves as the origin place for a number of key alternative medical therapies. The Middle East is transforming into a global hub of wellness medical infrastructure to become and is expected to be one of the rapidly growing regions in this market.



Top 10 Universities Around United Kingdom For Alternative  Medicine

·         Swansea University, United Kingdom

·         University of Westminster, UK

·         University of South Wales

·         Wrexham Glyndwr University

·         University of St Mark and St John, United Kingdom

·         Kingston University

·          University of Bolton

·         Anglia Ruskin University, United Kingdom

·         London South Bank University, United Kingdom

·         International College of Oriental Medicine, United Kingdom



Allied Academies cordially invites all the participants across the globe from leading universities, clinical research institutions, diagnostic companies and all interested to share their research experiences in the 3rd International Conference and Expo on Herbal and Alternative Medicine

Track 1: Herbal Medicine

Herbalism (also herbology or herbal medicine) is the use of plants for medicinal purposes, and the study of botany for such use. Plants have been the basis for medical treatments through much of human history, and such traditional medicine is still widely practiced today.

•Herbal Tea

•Herbal medicine and Acupuncture

•Asthma treatment using Herbal medicines

• Herbal medicine for high blood pressure

Track 2: Alternative and Traditional Medicine

Alternative medicine is not a part of medicine. It consists of a wide variety of practices, products, and therapies—ranging from those that are biologically plausible but not well tested, to those directly contradicted by evidence, to those that are harmful and toxic.

Traditional medicine is the sum total of the knowledge, skills, and practices based on the theories, beliefs, and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness.

•Drug discovery from natural sources

•Legal Status of Traditional Medicine

• Current Issues in Alternative Medicine

Track 3: Alternative Therapies in Health and Medicine

The most popular forms of alternative medicine include Aromatherapy; Chiropractic; Homeopathy; Massage; Meditation and Relaxation therapies; Naturopathy; Osteopathy; Reflexology, Traditional Chinese medicine; Colon Therapy; Yoga Therapy and the use of vitamin supplements.





Track 4: Holistic Medicine

Holistic medicine is a system of health care which fosters a cooperative relationship among all those involved, leading towards optimal attainment of the physical, mental emotional, social and spiritual aspects of health.

It emphasizes the need to look at the whole person, including analysis of physical, nutritional, environmental, emotional, social, and spiritual and lifestyle values. It encompasses all stated modalities of diagnosis and treatment including drugs and surgery if no safe alternative exists. Holistic medicine focuses on education and responsibility for personal efforts to achieve balance and well-being.

•Holistic Medicine: Types of Treatments

• Holistic Medicine for Depression and Anxiety

•Holistic Medicine–A Road Map for Testing and Treatment

Track 5: Arabic and Unani Medicine

Unani medication is antediluvian Greek pharmaceutical that has advanced inside the Muslim world for as long as 13 centuries (Unani is an Arabic spelling of Ionian, assigning Greek). Greek medication, extraordinarily disentangled for presentation here, was predicated on the idea of adjusting body humors.

 As an option type of medication, Unani has discovered support in India where famous items like Roghan Baiza Murgh (Egg Oil) and Roghan Badaam Shirin (Almond Oil) are generally used for hair mind. Unani experts can hone as qualified medicos in India, as the administration favors their practice. Unani drug has homogeneous credits to Ayurveda. Both are predicated on hypothesis of the nearness of the components (in Unani, they are thought to be fire, dihydrogen monoxide, earth and air) in the human body. (The components, ascribed to the savant Empedocles, decided the method for cerebrating in Medieval Europe.) According to followers of Unani solution, these components are available in various liquids and their adjust prompts wellbeing and their lopsidedness prompts sickness.

•Principles of Unani medicine

•Herbs used in Unani treatments

•Types of Unani treatments

Track 6: Complementary and Integrative Medicine

Complementary and alternative medicine (CAM) includes a wide range of health care practices and therapies not currently associated with the medical profession or the medical curriculum such as acupuncture, naturopathy, herbal medicines, chiropractic and massage amongst others.

Integrative medicine is a term that refers to combining, “treatments from conventional medicine and CAM for which there is some high-quality evidence of safety and effectiveness.”

•Holistic nursing


•Nutritional therapy


Track 7: Energy Medicine

Energy therapies are a group of CAM therapies that focus on influencing human energy fields and include such therapies as reiki, therapeutic touch, healing touch, magnet therapy and qi gong. Underlying many of these energy therapies is the belief that treatment is needed to either “balance” energy in the body or to relieve blockages of energy. Some energy therapies, such as therapeutic touch and healing touch, have a long tradition of being part of conventional health professions’ scope of practice (i.e., nursing) and have been offered within cancer care settings in recent years. Clinical trials of the effectiveness of energy therapies in cancer populations, however, are in the early stages and further research is needed. One exception in terms of the body of evidence supporting the effectiveness of a CAM energy therapy is Acupuncture, which has been found to be helpful in treating some symptoms associated with cancer treatment, including chemotherapy-related nausea and vomiting. Although serious side effects of acupuncture are rare, cancer patients who are immunocompromised (i.e., immune system is impaired) due to conventional cancer treatments need to ensure extra care is taken and strict clean needle techniques are used during acupuncture treatments.

Track 8: Tele Medicine

Telemedicine is the use of telecommunication and information technologies to provide clinical health care at a distance. It helps eliminate distance barriers and can improve access to medical services that would often not be consistently available in distant rural communities. It is also used to save lives in critical care and emergency situations.

Although there were distant precursors to telemedicine, it is essentially a product of 20th century telecommunication and information technologies. These technologies permit communications between patient and medical staff with both convenience and fidelity, as well as the transmission of medical, imaging and health informatics data from one site to another.

·        mHealth

·        Telehealth Technology

Track 9: Chiropractic Medicine

Chiropractic is a form of alternative medicine concerned with the diagnosis and treatment of mechanical disorders of the musculoskeletal system, especially the spine, under the belief that such a disorder affects general health via the nervous system.

Chiropractic's origins lie in the folk medicine of bone setting, and as it evolved it incorporated vitalism, spiritual inspiration and rationalism. Its early philosophy was based on deduction from irrefutable doctrine helped distinguish chiropractic from medicine, provided it with legal and political defenses against claims of practicing medicine without a license, and allowed chiropractors to establish themselves as an autonomous profession.

Track10: PrecisionMedicine

Precision medicine is "an emerging approach for disease treatment and prevention that takes into account individual variability in genes, environment, and lifestyle for each person." This approach will allow doctors and researchers to predict more accurately which treatment and prevention strategies for a particular disease will work in which groups of people. It is in contrast to a "one-size-fits-all" approach, in which disease treatment and prevention strategies are developed for the average person, with less consideration for the differences between individuals.

•Precision Medicine and Translational Medicine


•Precision Medicine and Cancer Drug Discovery

•Precision Medicine Regulations

Track 11: Mind Body Therapy

Mind–body interventions is a term introduced formally in September 2000 by the United States National Center for Complementary and Integrative Health (NCCIH)—which is among twenty-seven organizations that make up the National Institutes of Health (NIH)—to denote one of five domains of medical and health care systems, practices, and products that are not presently considered part of conventional medicine, and which are consequently considered to be within the purview of complementary and alternative medicine.

All mind–body interventions focus on the interaction between the brain, body, and behavior and are practiced with intention to use the mind to alter physical function and promote overall health and well-being.

•Music therapy


•Osteopathic manipulation

•Massage therapy

•Tai chi

Track 12: Ayurveda and Yoga

Ayurveda is the ancient Indian system of natural and holistic medicine. When translated from Sanskrit, Ayurveda means “the science of life” (the Sanskrit root ayur means “longevity” or “life” and veda means “science”).

In treatment, both yoga and ayurveda advocate for the regular practice of pranayama and meditation as well as the use of herbs, body purification procedures, food and chanting of mantras for physical and mental health. In yoga, the body purification procedures have been explained as ‘Satkriyas’ whereas in ayurveda they are known as ‘Panchakarma’.

•Kayachikitsa -Internal Medicine

•Shalya chikitsa –Surgery

•Jara chikitsa- Rasayana- Gerentorology

•Bala chikitsa- Pediatrics

•Yoga Therapy

Track 13: Herbal Medicine Usage in Skin care and Cosmetics

 Several herbal products are used in Cosmetics and Natural Skincare Ingredients and herbal Intermediates, their practical applications in Skincare and Cosmetics need to attain and meet certain guidelines in Quality Assurance check. Certain Cosmetic products are subject to legislative requirements in many countries, to maintain a competitive advantage; through evaluation and reformulation.

 •The Quality Assurance in Cosmetics and Skincare

• Natural Skincare Ingredients and herbal Intermediates, their practical applications in Skincare and Cosmetics

Track 14: Pharmacognosy

Pharmacognosy is the study of medicinal drugs derived from plants or other natural sources. The American Society of Pharmacognosy defines pharmacognosy as "the study of the physical, chemical, biochemical and biological properties of drugs, drug substances or potential drugs or drug substances of natural origin as well as the search for new drugs from natural sources.” It is also defined as the study of crude drugs.

All plants produce chemical compounds as part of their normal metabolic activities. These phytochemicals are divided into (1) primary metabolites such as sugars and fats, which are found in all plants; and (2) secondary metabolites—compounds which are found in a smaller range of plants, serving a more specific function. For example, some secondary metabolites are toxins used to deter predation and others are pheromones used to attract insects for pollination. It is these secondary metabolites and pigments that can have therapeutic actions in humans and which can be refined to produce drugs—examples are inulin from the roots of dahlias, quinine from the cinchona, morphine and codeine from the poppy, and digoxin from the foxglove.

•Applications of pharmacognosy

•Traditional medicine inspired drug discovery and development from medicinal plants

•Preparation methods of natural products

•Scope of pharmacognosy

Track 15: Plants and Essential Oils

Essential oils have been widely used in treatment of various diseased. Essential oils are prevalent in many medicinal plants used for oral hygiene and treatment of diseases. Use of Essential Oils Blends in the Massage Therapy and Lymphatic drainage practice is crucial. Essential oils, odorous and volatile products of plant secondary metabolism, have a wide application in folk medicine, food flavoring and preservation as well as in fragrance industries.

The antimicrobial properties of essential oils have been known for many centuries. In recent years (1987-2001), a large number of essential oils and their constituents have been investigated for their antimicrobial properties against some bacteria and fungi in more than 500 reports.

·        Use of Essential oils in the treatment of Skin Diseases

·        Antimicrobial and Anti-fungal Properties

·        Use of Essential oils in Cancer Treatment

Track 16: Pediatric Acupuncture

Acupuncture focuses on treating symptoms by stimulating healing and restoring the body’s own ability to heal. For those kids who are afraid of needles, modern acupuncture treatments are done using painless acupuncture and non-needle techniques, so treatments are always easy and painless.

Acupuncture offers not only individualized treatment plans, but also a less invasive therapeutic technique than western medications with no unwanted side effects. Acupuncture and Chinese medicine can be safely performed on children as young as 6 months old.






Organizing Committee
OCM Member
Oroma Nwanodi
Locum Tenens
California, USA
OCM Member
Jun Xu
Director of Research Center for Drug Discovery , Drug Discovery
Sun Yat-Sen University
Beijing, China
OCM Member
ZHANG, Zhang-Jin
The University of Hong Kong, Hong Kong
Tai Po, Hong Kong
OCM Member
Ning-Sun Yang
Agricultural Biotechnology Research Centre
East District, Taiwan
OCM Member
Jim Eyerman
University of Toronto,
Toronto, Canada
OCM Member
Ashraf A. Khalil
Institute of Genetic Engineering and Biotechnology,Egypt
cairo, Egypt
OCM Member
Deepika Gunawant
President of British Association of Accredited Ayurvedic Practitioners
London, United Kingdom
OCM Member
Pierluigi Pompei
University of Camerino
Genoa, Italy
OCM Member
Joseph Cannillo
University of Bari
Genoa, Italy
Scientific Program
Renowned Speakers


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