Jean-Éric Pelet holds a PhD in Marketing (Nantes University, France), an MBA in Information Systems (Université Laval, Québec, Canada) and a BA (Hons) in Advertising (Southampton Institute, England). As an assistant professor in management, he works on problems concerning consumer behavior when using a website or other information systems (e-learning, knowledge management, e-commerce platforms), and examines how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to become more efficient with these systems. Dr. Pelet’s research interests focus on mobile commerce, social networks, interface design, and usability. His work has been published in journals such as the European Journal in Information Systems, Systèmes d’Information et Management, Information and Management, International Journal of Wine and Business Research, International Journal of Internet Marketing and Advertising, Journal of Wine Research, Luxury Research Journal.